Month: July 2012

Louis Vuitton Launches The ‘geneva Quality Seal’ Flying Tourbillon Watch

Louis Vuitton has obtained the ‘Poinçon de Genève’ and entered the core circle of watchmaking brands with this certification. With a brand new case design, a skeletonized tourbillon movement and unprecedented transparency, the ‘Geneva Quality Seal’ flying tourbillon watch is a major advancement in Louis Vuitton watchmaking.

   The “Geneva Seal of Quality” is issued by an independent agency regulated by the laws of the canton of Geneva, which reviews all watch processing and finishing, regardless of movement, case, operation, power reserve, precision or technical choice All aspects must be verified and certified. Louis Vuitton’s approach to this traditional imprint is a unique innovation.

   The Geneva Seal of Quality stipulates that the surface of all movement parts should be retouched. Louis Vuitton achieves this standard in a modern style, while retaining the authenticity of the retouch. The ‘V’ decoration of the tourbillon frame at 6 o’clock is polished to give a mirror-like gloss. The bridge plate on the back of the movement is horizontally satin-finished, the two sides of the bridge are chamfered, and the sides of the bridge are satin-drawn. Even the invisible parts that are obscured by other parts are carefully retouched with a circular-grained pattern.

   The LV104 movement (vibration frequency: 3 Hz) of this watch is entirely developed by the La Fabrique du Temps workshop of Louis Vuitton. In fact, to get the “Geneva Quality Seal” certification, you must start with the first part and design the movement to that standard. The most imaginative movement designed in the history of Louis Vuitton is derived from this blank. The skeletonized movement seems to be held in the air by invisible forces, suspended in a 950 platinum case. The hollow-out process is deeply entrenched in Louis Vuitton’s watchmaking culture. The simple hollow-out structure is assembled from 168 parts and has a light texture.

   The ‘Geneva Seal of Quality’ flying tourbillon watch The tourbillon is set at 6 o’clock and rotates once per minute. The tourbillon is supported by the lower bridge plate and does not touch each other. The watch’s case diameter is 41 mm (43.7 mm diagonal) and is neither pincushion nor elliptical. It differs from existing contour categories; its thickness is 9.1 mm, and it naturally fits the curve between the wearer’s wrist. (Photo / text watch home Xu Chaoyang)

Are N’t Pilots Unable To Go To Heaven?

Speaking of the ambassador of IWC, the first reaction of many domestic friends who are familiar with this brand is Zhou Xun. The goddess wearing a capable image of the nations is a classic in a celebrity endorsement watch. But IWC, with so many popular men’s watches, naturally has no shortage of male gods. Recently, IWC and the famous Hollywood star Bradley Cooper have exclusively cooperated in the promotion of pilot watches. The new male god of nations thus created a history of brand publicity, because this is the first time that IWC has carried out a large-scale promotional activity around a brand ambassador, including comprehensive offline and online publicity. Let’s take a look at the wonderful performance of the male god: This ‘man of all nations’ is no stranger to Chinese audiences in the Hollywood fire. Cooper was nominated for an Oscar for Best Actor in 2013 for ‘The Line of Happiness Behind the Dark Clouds’. And everyone is most familiar with the ‘rocket raccoon’ he played in the movie ‘Guardians of the Galaxy’. Such a configuration made Cooper make the advertising film of IWC into an Oscar blockbuster. Shot by Swiss photographer Marco Grob, this short film was shot in the Mojave Desert on the outskirts of Los Angeles for several days. In the film, the man is wearing leather clothes, driving a motorcycle, traveling alone through the desert, enough blood. Behind this is the pilot spirit that IWC wants to express-fearless distance, fearless challenge, curiosity and adventurous spirit. In fact, those who really understand the pilot watch will feel that this is more than just a slogan, because IWC has been making pilot watches with ‘life’. As of 2019, IWC has been making pilot watches for a full 83 years. In fact, Cooper himself is a IWC, and he has worn IWC for 15 years. Christopher, CEO of IWC, also came with a wave of official announcements, saying that Cooper was the best candidate, and his Oscar-level acting skills interpreted the spirit of watchmaking behind it. The tall and handsome Cooper not only has a pair of captivating blue eyes, deep and charming, but also can be active in the film business as a mature and resolute man. Not just acting, Cooper has constantly challenged his career, trying to become a screenwriter, director, and producer. The direction of his career can reflect a person’s personality characteristics, and a person’s personality characteristics can be reflected by the watch he likes to wear, Cooper likes and is suitable for pilot watches. In this promotional video, he is wearing a star model of the IWC pilot series-a special edition of the large pilot watch ‘Little Prince’. IWC Special Pilot’s Watch “Little Prince” Special Edition (Model: IW501002) The blue dial with the unique engraving on the caseback pays tribute to Anthony de Saint-Exupé Antoine de Saint-Exupéry’s immortal masterpiece The Little Prince. It is equipped with a 52110-type self-made movement, equipped with a Pellaton automatic winding system with ceramic components. The dual barrel provides a 7-day power reserve. The anti-magnetic soft iron inner shell protects the movement from the strong magnetic environment. In addition to the Little Prince, IWC also has many classic pilot watches in fire. IWC Large Pilot’s Heritage Pilot Watch Bronze (Model: IW501005) IWC’s pilot watches are affectionately called ‘Big Flying’. IWC Mark XVIII Pilot’s Watch (Model: IW327009) IWC’s first pilot watch was from the Mark series and was launched in 1936 as the Mark IX. The pilot watch is the most distinctive one. The large luminous digital hour markers and the ‘onion’ crown are the most striking signs of the IWC pilot series. Popularize new watch fans for pilot watches here, these two are important clues that can help you recognize pilot watches at a glance. Although the pilot watch has a tough guy-like appearance, do not misunderstand it. In daily life, a pilot watch can be freely matched with a suit or sportswear, whether in business or leisure, you can control it freely. F1 five-time champion Lewis Hamilton Also is a loyal fan of pilot watches The film shot by Cooper precisely shows the characteristics of pilot watches. It advocates adventure, courage, exploration and innovation. Just like the adventures of the little prince from a distant planet in Little Prince, the storyteller in the book is a pilot who forced a landing in the Sahara desert due to an aircraft failure. Since 2005, IWC has been working with the French pilot and writer Anthony de Saint-Exupéry. As a result, some special styles in the pilot watch series have been achieved, becoming a must-see flight model for many people who have flying dreams and like ‘Little Prince’. Chasing the spirit of the pilot doesn’t have to be a pilot like a pilot, nor does it have to be as famous as Anthony de Saint-Exupéry, but ca n’t you go to heaven without flying or setting a benchmark? can! Should pilots be the heroic dreams of down-to-earth people in their daily lives? It’s not just the superstar Cooper’s, but everyone. Editing by: Elizabeth | Vision and graphics: Dried fish Picture: From the brand (partially from the Internet) Flow Hip-hop sponsored by watchmakers to watch and jewellery culture guide for 8090 young people

Deconstruction Time The New Audemars Piguet Royal Oak Perpetual Calendar Watch Glory Release

On October 28, 2015, Anji, Zhejiang, China, Audemars Piguet, a well-known Swiss watch brand, joined hands with many domestic media to release the new Audemars Piguet Royal Oak Perpetual Calendar watch, which breaks the traditional complexity A regular masterpiece of the watch, with new dimensions, design and movement. Anji, Zhejiang has the reputation of ‘the most beautiful star place in China’, and Audemars Piguet also ingeniously arranged an ‘deconstruction time’ astronomical trip for the guests on the day of the event, making the guests present a time and astronomy. Extraordinary trip.

  The above landscape photos are from the birthplace of the Audemars Piguet brand, located in the Ru Valley in northern Geneva, Switzerland. Due to its altitude of more than 1,000 meters, it forms a natural stargazing site. For past or present, this is always a sacred place for watchmakers who draw inspiration from the sun, moon, and stars.

  At this event, more than a dozen Audemars Piguet collections were specially exhibited, demonstrating the brand’s profound glory tradition in the field of complex functions and its pursuit of excellence and unremitting breakthroughs. 14 precious antique timepieces and Royal Oak The new perpetual calendar watch opens a dialogue across history.

Audemars Piguet’s 1978 world’s first ultra-thin self-winding perpetual calendar watch with date, week, month and month functions.

Audemars Piguet’s 1995 ultra-thin perpetual calendar watch, with the functions of date, day, month, month, etc., uses Calibre2003 / 2805 ultra-thin movement.

   Mr. David von Gunten, Chief Executive Officer of Audemars Piguet Greater China, said: “The perpetual calendar has always been part of the Audemars Piguet gene and has played a pivotal role in different historical periods of Audemars Piguet. The design, size, movement of the Audemars Piguet Royal Oak Perpetual Calendar watch is back in the spotlight, and will create a new legend for Audemars Piguet and the Royal Oak series. ‘

   Perpetual calendar, as one of the most complicated functions in watchmaking, is closely related to the origin of time. On the topic of ‘the origin of time’, Audemars Piguet also specially invited Sun Zhengfan, a science writer and science writer who has made great achievements in the field of astrophysics, and Xue Lai, a talented young scientist. A wonderful conversation about the origins of astronomy and time.

   Michel Beziat, Dean of the Audemars Piguet Academy from Switzerland, shared the brilliant history and representative works of Audemars Piguet in the field of perpetual calendar in the past 100 years: During the 140 years of the brand’s establishment, Audemars Piguet continuously broke through the boundaries of thinking and created watchmaking. legend. In 1984, Audemars Piguet equipped the Calibre 2120/2800 self-winding self-producing movement for the first time for the Royal Oak watch, and introduced the ultra-thin self-winding perpetual calendar for the first time. Today, the advent of the Audemars Piguet Royal Oak Perpetual Calendar watch is bound to continue its legend.

   Brand executives toasted to celebrate the release of the new Audemars Piguet Royal Oak Perpetual Calendar series. (From left to right: Mr. Michel Beziat, Dean of Audemars Piguet College, Mr. David von Gunten, CEO of Audemars Piguet Greater China, and Mr. Clifford Wong, General Manager of Audemars Piguet China).
   The new Royal Oak series released this time presents three major features on the basis of inheriting the classics-precise moon phases, dial weekly calendar display and ultra-thin movement, coupled with the overall aesthetics and royal of the ‘Grande Tapisserie’ large checkered dial The classic design of the Oak series comes in a 41 mm diameter case. The watch dial includes the traditional display functions necessary for a perpetual calendar: date, day of the week, month, leap year, and astronomically accurate moon phase display. Under the premise of ensuring legibility, the overall design of the watch cleverly improves the balanced aesthetics of the perpetual calendar function display. The outer circle of the dial can also display 52 weeks of the year, and with the central hand, the time measurement function is maximized.

   Audemars Piguet Royal Oak perpetual calendar stainless steel model, with date, week, month, weekly calendar, leap year display, accurate moon phase display function, waterproof depth of 20 meters, stainless steel strap, with AP word folding buckle, priced at 400,000 Around RMB.

   Audemars Piguet Royal Oak Perpetual Calendar Rose Gold, 22K gold oscillating weight is driven by an outer ring that rotates on 4 ruby ​​ball bearings, which can minimize friction losses, and can be personalized and precise moon phase display 317 every 125 years It only needs to be adjusted once. The moon phase display disk is made by laser process engraving and depositing on aventurine material, and the price is about 760,000 yuan.

Anji Jiangnan Tianchi Starry Sky Observatory

Summary: After the press conference, everyone went to the Anji Jiangnan Tianchi Starry Sky Observation Station and experienced an astronomical journey of ‘deconstruction time’. Netizens who love the Audemars Piguet brand will know that the birthplace of the Audemars Piguet brand is over 1,000 meters above sea level in Switzerland. Therefore, it is a sacred place for stargazing. Today, the Anji Jiangnan Tianchi and the hometown of Audemars Piguet Royal Oak Perpetual Calendar Ru Valley, under the same bright moonlight, have a magnificent view of the same work. The scene passed the astronomers and Audemars Piguet staff. Explain that we understand that Audemars Piguet draws inspiration from nature and masters the value of nature with outstanding timepieces. Now that the new Audemars Piguet Royal Oak Perpetual Calendar Watch is released, it will continue to write legends.

Cartier Blue Balloon Series Ultra-thin Watch Introduction

Cartier Blue Balloon Series Slim Watch
The bold innovation of the Cartier ultra-thin blue balloon series watch transcends the inherent shackles of time and leads a wave of the future that has never been seen before. The smart and smooth shape makes the watch seem to break away from the gravity of the earth; in the golden light, this gorgeous blue balloon is slowly rising; the light and elegant design greatly enhances the fit between the watch and the wrist. The thin body and light texture interpret the elegance of the blue balloon watch series to the extreme, creating the best experience for the wearer.

Cartier Blue Balloons Slim Watch
重新 Within the 46mm oversized watch diameter, the restructured mechanical movement components perform their respective roles and complement each other. The case is made of rose gold, white gold and platinum. Among them, the rose gold and white gold models are decorated with a silver carved dial, which is elegant and delicate; the platinum models are lined with a dark blue dial, which hides an endless future.

Watches Century