The famous jewelry company Aldo & Co is located in Lima, Peru. Montres Corum SARL held a unique cocktail party here, taking this opportunity to once again demonstrate its determination to vigorously develop the Latin American distribution network.
Montres Corum CEO Antonio Calce and his partner-founder of Aldo & Co-Aldo Noriega received 150 VIP guests at Aldo & Co’s luxury boutique in Peru.
It is in this specialty store on Primavera Street, Lima, Peru that Corum Kunlun announced the launch of the Peruvian market. Most importantly, Aldo & Co is a fashion jewelry store with a glorious history of 25 years, and only she is the best partner to showcase the extraordinary product of Colum Kunlun, a Swiss manufacturer.
Antonio Calce announced: ‘The people of Peru are famous for pursuing beauty and enjoying life. Peru is not only our important market expansion area, but also a place close to my heart. Exploring the Lima market is an important part of Corum’s Latin American brand strategy. Corum is also honored to once again express heartfelt thanks to Aldo and Franco for their support, and I especially thank the two for their friendship and personal contributions in the development of the brand. ‘
Former Miss World Maria Julia Mantilla, left, and Antonio Calce, CEO of Corum
Aldo said, ‘For my family, my company and Peru, we are extremely honored and happy to meet Antonio Calce, the CEO and founder of Montres Corum, a high-quality Swiss watch manufacturing company. We are willing to work together with Corum to achieve success in the Peruvian market and meet the needs of the Peruvian people to have luxurious and noble timepieces. ‘
Corum, along with Temposatis, its loyal partner in Latin America, showcased the brand’s most dazzling product of the 2012 collection-conveying its brand strategy of consistently focusing on product development.
See Europa Star World Magazine’s Special Issue No. 5 in 2012 Focus on Latin America
Glashütte, a German luxury watch manufacturer, opened its first direct-operated boutique in Germany in Dresden. The boutique is located in the QF Passage mall, in the heart of Dresden’s most culturally rich old town. This brand new boutique with an area of 100 square meters fully showcases Glashütte’s brand concept. It attracts visitors in a unique way, inviting them to explore the art of watchmaking in Glashütte through multimedia.
The boutique on Topferstraße 4 is made transparent and hospitable. The transparent glass wall provides visitors with a clear view, giving a glimpse of the delicate furnishings inside the boutique, and visitors can enter the boutique from both sides at the same time.
The globally unified style reflects the values of this German watchmaker: excellence in technology, modern design and timeless elegance. Carefully selected materials, classic and stylish decorative styles, and obvious modern design concepts all highlight the essence of Glashütte’s brand.
The boutique’s design is remarkably minimalist, creating a comfortable and welcoming atmosphere through a combination of dark oak, beige enamel furniture and light leather sofas. The soft and smooth lines perfectly define the space of the boutique.
In the luxurious lounge, the interior designer showcases an innovative presentation system with two plasma displays. This interactive system is controlled via a touch screen mounted on the lounge table. Visitors can choose from a variety of themes, including pictures of Glashütte’s watch series and videos introducing the brand and the production process.
Boutique services are provided by a capable multilingual team. To ensure the best customer service, team members have completed several weeks of training courses in the Glashütte watchmaking factory. In the future, a watchmaker will join this team to provide after-sales services.
After the opening of the brand-operated boutiques in Dresden, Glashütte has six directly-operated boutiques around the world, and the other five are located in Paris, Tokyo, Hong Kong, Shanghai and Beijing.