TAG Heuer has officially launched the fourth of five limited edition Monaco watches to commemorate the 50th anniversary of the birth of this iconic collection.
Tag Heuer Monaco Series 1999–2009 Limited Edition Release Site
The first Monaco limited edition watch inspired from 1969 to 1979 was officially released during the Monaco Formula 1 Grand Prix in May this year. The second limited edition pays tribute to 1979 Until 1989, launched in Le Mans, France in June, the third Monaco limited edition watch was inspired by the 1990s, during the FIA Formula E Championship in New York in July release. Following this, the fourth collector’s watch was grandly unveiled at the conference, inspired by the early 21st century.
TAG Heuer Monaco Series 1999–2009 Limited Edition Release Site (Japanese pop singer and actor TAKAHIRO, TAG Heuer Heritage Director Katherine Ebel-Devo)
Witnessed by Catherine Eberlé-Devaux, the TAG Heuer Heritage Director, this new and exclusive timepiece was unveiled on September 24 in Tokyo, Japan.
Tag Heuer Monaco Series 1999–2009 Limited Edition Release Site
Ranch
[September 25, 2019, Tokyo, Japan] Yesterday, in the Gallery of Horyuji Treasures at the Tokyo National Museum in Japan, the Swiss pioneer watch brand Tag Heuer presented Monaco (Monaco series). The fourth watch of the legendary limited edition. For half a century, the bold and avant-garde design has given Monaco a unique charm. Japan, known for its contemporary designs that blend aesthetics with functionality and bold style, is an ideal place to commemorate this legendary watch collection.
Tag Heuer Monaco Series 1999–2009 Limited Edition Release Site
The amazing drone performance was staged in front of the museum and kicked off the launch event. When the drone equipped with 6000 LED bulbs is lit, it outlines the outer edge of the Monaco watch. The drone performance underscores the early 21st century style of this anniversary edition watch. The contemporary style of the museum building and the timeless charm of the famous Monaco series complement each other.
TAG Heuer Monaco Series 1999–2009 Limited Edition release site (Toru Mukai, general manager of TAG Heuer Japan, Japanese pop singer and actor TAKAHIRO, Katharine Ebel-Devo, director of TAG Heuer heritage)
In the Treasure Hall of Horyuji Temple, the guests not only can appreciate the TAG Heuer antique watches, the fourth Monaco limited edition watch unveiled at this conference, but also enjoy the unique charm of the three Monaco limited edition watches previously released. . The famous DJ FPM played the retro melody of the early 21st century with his unique style, creating a pleasant and warm atmosphere for the entire cocktail party.
From today, customers who visit the Tag Heuer boutiques in Omotesando, Tokyo can browse and review the history of the brand, explore the well-known rare styles treasured in the Tag Heuer Museum, pay tribute to the indissoluble bond between the brand and motor sports, and the classic Nago series. The unique charm of a watch. This exhibition will be officially open to the public on September 25 this year and will continue until October 1.
Tag Heuer Monaco Series 1999–2009 Limited Edition Release Site
50th anniversary of five limited edition watches
In commemoration of this landmark milestone of the 50th anniversary of the Monaco series, Tag Heuer will launch five new Monaco series watches this year, inspired by each of the ten years since the original watch came out in 1969. design style. The first limited edition watch was inspired from 1969 to 1979 and was released during the Formula One Monaco Grand Prix in May; the second paid tribute to 1979 to 1989 and was released in June in France. Mans launched; the third one was inspired by the 1990s and debuted in New York in July. Today, the fourth watch is released in Japan Honor.
Japan is an ideal place to host this launch event. Contemporary Japanese design reinterprets traditional styles and is inspired by this, breaking the design limitations of everyday objects and giving them more profound meaning. The design changes of the Monaco series of watches have far-reaching effects, and are reflecting the current Japanese design concept.
Fluent style in the early 21st century
Tag Heuer Monaco Series 1999–2009 Limited Edition
The fourth legendary Monaco watch accurately captures the bold architectural style and bold design concepts of the avant-garde from 1999 to 2009. The appearance of this special collector’s watch is a classic black and white color scheme, fully highlighting the unique charm of its new shape. The black dial background highlights the visual effects of the white opal small seconds dial and minute timer. The stylish and beautiful hour markers are embellished with striking red and orange elements, while the hour, minute and faceted appliques are covered with SuperLuminova®, which significantly improves legibility. The watch is made of stainless steel with a black calf leather strap with black lining and pure white stitching.
The new work inherits the original design: the button is on the right side of the case and the crown is on the left side. This subversive design has given Monaco a unique charm for half a century.
Tag Heuer Monaco Series 1999–2009 Limited Edition
This early 21st-century watch is engraved with the original ‘Monaco Heuer’ logo on the caseback, as well as ‘1999-2009 Special Edition’ and ‘One of 169’ (169 pieces) A) Lettering. Inspired by the original model, the precision case back is made of stainless steel and is finished with vertical and round frosting. Inside the case is the famous Calibre 11 movement, which is based on the self-winding chronograph movement first shown on the original Monaco series in 1969 and has been modernized and upgraded. The new production is limited to 169 pieces.
TAG Heuer Monaco
Looking back on 50 years of TAG Heuer Monaco watches and Calibre 11
On March 3, 1969, when TAG Heuer (Heuer has always used the founder’s last name Heuer as the brand name, and later changed to TAG Heuer) Monaco series watches were launched at a press conference held in New York and Geneva at the same time, journalists worldwide And watch enthusiasts are all amazed. This novel and avant-garde masterpiece is highly recognizable with the industry’s rare square waterproof case and bold and iconic design.
The watch design was also a wonderful note of the advanced technology that the Swiss pioneer watchmaker represented at the time. Calibre 11 developed and sold by TAG Heuer was a rare automatic chronograph movement in the world at that time.
TAG Heuer’s then CEO, Jack Heuer, argued that groundbreaking innovation should be paired with eye-catching design. The Monaco series does just that. In 1971, Steve McQueen wore a Monaco watch in the movie ‘Le Mans’, which made this timepiece shine on the screen.
The Paradoxical Superstar
Over the past two decades, the Monaco collection has been very closely related to the field of haute horlogerie. For example, the series has introduced different models with new complications, designs and materials. In the course of evolution, the Monaco series upholds the spirit of innovation, making it famous and sought after. The new book, Paradoxical Superstar, tells the entire story of this masterpiece, including excerpts from the archives as well as design and sketches of the movement. British writer and journalist Nicholas Foulkes, watch expert Gisbert Brunner, and American writer Michael Clerizo have all written and documented the heritage of the Monaco series And innovation. H.S.H. Prince Albert II of Monaco prefaces the book, affirming the close connection between the Monaco series and its city of the same name.
Technical details: Tag Heuer Monaco Series 1999–2009 Limited Edition
Model: CAW211Y.FC6469
Movement
TAG Heuer Calibre 11 automatic movement, diameter 30 mm, 59 gems, vibration frequency 28,800 times per hour (4 Hz), 40-hour power reserve
Features
Chronograph with seconds and minutes timer; date, hour, minute and small seconds at 3 o’clock; minute timer at 9 o’clock; central chronograph second hand
Case
39 mm diameter, stainless steel case, stainless steel fixed bezel, sapphire mirror, polished stainless steel crown at 9 o’clock, buttons at 2 and 4 o’clock, water resistance to 100 meters (10 bar), Stainless steel case back with ‘1999-2009 Special Edition’ and ‘One of 169’ engraved
dial
Opal dial in black and white color, fine frosted white opal timer, rhodium-plated polished faceted inlaid hour markers, red and orange dots on the hands and hour markers, luminous hour and minute hands and time markers
Strap
Black calfskin strap with polished stainless steel folding clasp
Limited to 169 pieces
Unique packaging
Just like the watch itself, the case also draws inspiration from the original watch. Each special edition comes with a box that matches the watch and its age. This early 21st-century model features a dark blue hardcover case with Heuer logos and black and white plaids. The watch rests on a grey pillow and the case has an orange interior.