OMEGA, a famous Swiss watch brand, is launching a brand new watch online for the first time. This is another brand new attempt after the brand’s global flagship strategy. New forms of interaction.
With immediate effect, this new Omega Speedmaster ‘Speedy Tuesday’ limited edition watch is only available for pre-order online. Consumers can browse this watch through Omega’s official social platform and log on to the special page of the omega official website (omegawatches.cn) to make a reservation. The watch is limited to 2,012 pre-orders worldwide. At the same time of purchase, you can also specify the number of your favorite watch, and expect to receive this unique Omega timepiece in the summer of 2017.
In 2012, Robert Jan Broer, founder of the well-known watch blog website Fratello Watches, launched the #SpeedyTuesday online topic, creating an online community with the theme of Omega’s classic Speedmaster series. This topic has become popular since its launch, and the number of fans has grown. Every Tuesday (Tuesday) fans will share pictures of their favorite Speedmaster watches and leave comments in the comments area. In order to pay tribute to the lovers of these Speedmaster watches, Omega has specially launched the Speedmaster Tuesday limited edition watch, which reflects the classic retro style. This limited edition watch combines the most popular classic design elements of the Speedmaster series, which is a masterpiece.
The new watch is inspired by the Omega Speedmaster “Alaska Plan III” professional lunar watch created by NASA for the National Aeronautics and Space Administration (NASA) in 1978. At that time, NASA insisted on choosing a watch that was anti-reflective and easy to read time. In other words, the watch must meet the strict requirements for space activities. This Omega Speedmaster ‘Speedy Tuesday’ limited edition watch inherits the inner essence of the original model, with a matte stainless steel case and a concentric small dial with large digital hour markers.
In fact, the return of the classic concentric small dial is just one of the highlights of the watch’s many vintage designs.
The design of the ‘inverted panda’ dial is also inspired by the classic models of the past. As early as 1966, Omega added a light silver small dial to the black dial. Such a sharp black and white contrast is exactly the opposite of the design of the famous ‘Panda’ dial of the Speedmaster series. The ‘Panda’ dial is named after a small black dial on a white dial. At the same time, the watch is also equipped with a matte black aluminum bezel and tachymeter scale. The dial is also decorated with the rare vintage omega brand logo. The scale and the concentric small dial are coated with luminous coating.
Other iconic elements of the Speedmaster series include the arched carbon fiber mirror engraved with the Omega brand logo in the middle, a retro-cut brown leather strap, a characteristic buckle and stitching. Of course, this watch also retains the 1861 manual winding movement used by Omega’s famous Speedmaster moon watch.
The back design of the watch is also ingenious. The screw-down caseback is embossed with the Omega Speedmaster’s iconic seahorse emblem, surrounded by the words ‘SPEEDY TUESDAY ANNIVERSARY-A TRIBUTE TO ALASKA PROJECT III’ and a limited number (limited to 2012 worldwide). The outer ring of the case is engraved with the words ‘RADIAL’.
Every consumer who purchases this watch can get a special leather watch collection bag, which also includes a NATO military strap and exclusive strap replacement tool engraved with #SpeedyTuesday .
This watch not only has unique and superior quality, as the first Omega watch released online, it will also leave a strong mark in the brand’s long history of watchmaking. As a model of pioneering spirit in the watchmaking industry, Omega is fully committed to this new attempt. From now on, Omega sincerely invites you to pay close attention to the latest developments of the Speedmaster Tuesday limited edition watch and choose a meaningful ‘Speedy Tuesday’ for yourself. Do it now!
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