Jacques Jaeger-LeCoultre is renowned in the world of watchmaking for its elegant and world-renowned aesthetics, and today announced the launch of a limited edition of the iconic Reverso watch-to the AMC American classic film cable TV award-winning series ‘Ad Madman (Mad Men) in tribute to the Grande Reverso Ultra Thin. The 25 Grande Reverso Ultra Thin Tribute to “Mad Men” commemorative editions of “Mad Men” are custom-made models with independent serial numbers and will be on sale in February 2012.
In order to pay tribute to Jaeger-LeCoultre’s outstanding design and the unique style of ‘Ad Madman’, this limited edition watch is contained in a unique custom walnut memorial gift box with the advertising company name ‘Sterling Cooper Draper’ on the top of the gift box. ‘Pryce’ embossed logo, with a handwritten independent number on the bottom. In addition, each gift box has a personalized commemorative stationery from the lead actor Roger Sterling, a copy of Jaeger-LeCoultre’s excellent advertising, Grande Reverso Ultra Thin Tribute to ‘Mad Men’ and a large Reverso Flip-flop watch ‘Advertising Madman’ commemorative picture and the book ‘Sterling’s Gold’ written and written by Roger Sterling, writer and executive producer Matthew Weiner . Advertising Madman Flip Watch
‘Some legends have a long history, eternally condensed in time and space, and quietly tell the past. However, these legends are full of magic, so magical, as if there is life and breathing, its beauty is increasing day by day, and it can still maintain its true color. The Reverso flip watch is So unique, as time goes by, I have changed my face many times, but never lost the essence. ‘Said Jérôme Lambert, global president of Jaeger-LeCoultre.
Grande Reverso Ultra Thin Tribute to “Mad Men” The commemorative edition of the large-scale Reverso “Ad Madman” tells a unique story. In 1931, a high-tech watch designed specifically for polo players was born. Its dial can be turned over to avoid damage, and a personalized pattern can be engraved on the back. The watch is praised for its patent-protected Art Deco style and reliable performance. Over the past 80 years, the Reverso watch has shown countless new faces, sizes and complications before the world. Today, wearing a Reverso watch has become a distinguished and unique symbol, entering the world of watchmaking known for its long history and elegant aesthetics.
Since its premiere in 2007, Mad Men has become the most popular TV show. It is the only cable TV show in the history to win the Emmy® Award for Outstanding Drama Series for four consecutive years, and has been awarded the Golden Globe® Award for best TV series in the drama category for three consecutive years. for Best Television Series-Drama). Advertisement Madman is produced by Lions Gate Films and will be aired on AMC TV for the fifth season in March 2012.
Since its establishment in 1833 in Vallée de Joux, Switzerland, Jaeger-LeCoultre has become an important watch brand in the history of watchmaking. Jaeger-LeCoultre is a pioneer in the top watchmaking industry. It not only combines precision timing technology and superb artistic talents, but also makes outstanding contributions to the development of the entire watchmaking industry. Jaeger-LeCoultre has countless pioneering and renowned watch products, including Reverso, Duoplan, Master Control, Memovox Polaris, Gyrotourbillon and Atmos. Jaeger-LeCoultre watchmakers, engineers and designers work closely together, follow the exquisite traditional watchmaking technology, and constantly pursue technological innovation, and have a high degree of enthusiasm for each watch manufactured. Each masterpiece inherits Jaeger-LeCoultre’s 178-year-old watchmaking craftsmanship. Nearly 40 top craftsmanships are perfectly integrated with the noble traditions of Rugu Valley in the process of making watches. Jaeger-LeCoultre invented a total of 1,231 movements, and enjoyed 398 registered patents. It continuously surpassed itself and made great achievements, which is a model in the fine watchmaking industry.