From July 6, TAG Heuer Connected Modular Smart Watch (45mm) Ace Special Edition will enter the award-winning global men’s clothing retail site Mr. Porter for one month of exclusive sales.
In May, TAG Heuer announced that it has joined hands with MARV films and 20th Century Fox Film Company to participate in the production of ‘Ace Agent: Golden Circle’, which will be released in major theaters around the world on September 22, 2017.
TAG Heuer CEO Jean-Claude Biver joins with acclaimed film director, screenwriter, producer and director of ‘Ace Agent’ Matthew Vaughan , And Mr. Toby Bateman, Director of Mr. Porter, presents TAG Heuer Connected Modular Smart Watch (45mm) Ace Special Edition
‘Ace Agent’ acclaimed director Matthew Vaughn chose to wear the TAG Heuer Connected Modular smart watch (45mm), which perfectly matches him. It’s elegant and savvy, just like the ace agent in the film.
Ace Agent Matthew Vaughan’s acclaimed director wears TAG Heuer Connected Modular Smart Watch (45mm) Ace Agent Special Edition
The Ace Special Edition watch reproduces the aesthetic style of the agents: rose gold lugs and elegant leather straps decorated with the ace embossing. The watch also comes with an orange velvet strap, inspired by the classic orange velvet suit.
TAG Heuer Connected Modular Smart Watch (45mm) Ace Agent Special Edition Launch Ceremony
A watch suitable for all occasions, exuding elegant British ace style of agents, accompanied the agents to successfully perform difficult tasks.
‘Ace Agent’ acclaimed director Matthew Vaughan said: ‘For me, it is important not only to equip the Ace Agent with a smart watch, but also the watch from design to materials Elegant. The TAG Heuer Connected smartwatch is just such a watch. ‘
From July 6th, Ace Special Edition watches will be sold exclusively through Mr. Porter for one month, and then sold worldwide.
TAG Heuer Connected Modular Smart Watch (45mm) Ace Special Edition is different from the classic series with dial function. It is available in dark blue or gray, with Kingsman lettering and logo engraved at 9 and 6 o’clock. At 10:10, the dial will vibrate for 10 seconds and a K-shaped logo will appear. To pay tribute to the film, the original Android Wear lighting function on the dial is replaced by a movie logo with a gold or white background.
TAG Heuer Connected Modular Smart Watch (45mm) Ace Special Edition, a watch for all occasions, exuding elegant British Ace style.
This is TAG Heuer’s first global online sale event after partnering with Chinese online retailers JD.com and Tmall.com. The Ace Agent program is part of a Swiss watchmaking company’s strategy to establish a connection with millennial audiences and build its own e-commerce business.